Giorre × Augustynka
Product re-launch with Instagram-first Creator collaboration.
While Giorre is a large producer of jewellery components and sells a lot abroad, its brand awareness is surprisingly low in its home country. The challenge was to convert Polish fashionistas from their interest in international brands, to the lesser-known, but often higher-quality Giorre products.
The aim was to establish a true connection with Giorre woman by inviting her to co-create hypnotising beauty with the brand. To achieve this, we created a nationwide brand-building top funnel campaign moving to conversations in the Bond phase. The ongoing performance campaign presents Giorre products as the outcome of the brand’s interactions with its patrons becoming partners.
Under the claim "hypnotising beauty", the campaign delivered content that was living proof of hypnotising beauty created by women wearing Giorre jewellery. Moreover, they were created by a trendy mobile-first designer, Augustynka, a former model and now a role model for many young Polish women. The campaign smoothly overlaps to Augustynka’s wide group of followers, further ensuring the strategic goal – a true connection with a Polish female audience.
Category: Fashion | Brand: Giorre | Market: Global | Platform: Instagram | Reach: 2 047 209 | Impressions: 9 805 908 | Clicks: 1967 | Add to carts: 634
Giorre × Augustynka
Product re-launch with Instagram-first Creator collaboration.
While Giorre is a large producer of jewellery components and sells a lot abroad, its brand awareness is surprisingly low in its home country. The challenge was to convert Polish fashionistas from their interest in international brands, to the lesser-known, but often higher-quality Giorre products.
The aim was to establish a true connection with Giorre woman by inviting her to co-create hypnotising beauty with the brand. To achieve this, we created a nationwide brand-building top funnel campaign moving to conversations in the Bond phase. The ongoing performance campaign presents Giorre products as the outcome of the brand’s interactions with its patrons becoming partners.
Under the claim "hypnotising beauty", the campaign delivered content that was living proof of hypnotising beauty created by women wearing Giorre jewellery. Moreover, they were created by a trendy mobile-first designer, Augustynka, a former model and now a role model for many young Polish women. The campaign smoothly overlaps to Augustynka’s wide group of followers, further ensuring the strategic goal – a true connection with a Polish female audience.
Category: Fashion | Brand: Giorre | Market: Global | Platform: Instagram | Reach: 2 047 209 | Impressions: 9 805 908 | Clicks: 1967 | Add to carts: 634
