Nescafe film and display launch.

Nescafe Espresso was entering the Polish market and wanted to refresh the whole umbrella brand. It had to be positioned as elegant, premium and – very importantly – authentic, even though it was coming in instant form.

The idea of a thunderstorm exemplified the effect of espresso that happens in our minds. For an authentic Italian feel, the commercial was cast and shot in Italy, and – believe me – it looks much more expensive than it actually was. The ad was later adapted across the region.

Nescafe gold needed proof of its premium price versus Nescafe classics. The tonality I wanted to convey here was “sophistication, with a touch of decadence.“

The client agreed that I managed to achieve this through the unique aesthetics of the subject matter. I also managed to work on the campaign with Mr Ervin Olaf – www.erwinolaf.com – a world-renown photographer who very rarely engages in advertising projects.