Full funnel campaign for Juvederm with Sylvie Meis
Global Brand x German Celebrity. Enhancing mobile 1st identity.
Juvederm is the world's No 1 for hyaluronic acid-based face fillers. The brand was looking for a new approach to its beauty product communication on the German market. While keeping its long-term brand ambassador – celebrity Sylvie Meis – the company wanted to bond with a broader audience, focusing on the younger, mobile-first generation.
The brand strategy conveys that, whatever the preferred look and personality of their customers, Juvederm’s products and services can always help them to look beautiful and represents their True Self.
Sylvie Meis appears in the new campaign as many personalities at once. Thanks to her mobile, she gets closer to representing her True and different Selves in visually stunning, thumb-stopping ways. Each time, her great-looking lips are central to expressing her incredible changes.
The campaign launched with the top funnel Acquire phase, and continued with the Bond and Convert phases, as well as a parallel content campaign.
Category: Beauty | Brand: Juvederm | Market: Germany | Platform: Instagram, YouTube | Reach: 13 000 000 | Impressions: 89 000 000 | Frequency: 11 | CPM: €4
Full funnel campaign for Juvederm with Sylvie Meis
Global Brand x German Celebrity. Enhancing mobile 1st identity.
Juvederm is the world's No 1 for hyaluronic acid-based face fillers. The brand was looking for a new approach to its beauty product communication on the German market. While keeping its long-term brand ambassador – celebrity Sylvie Meis – the company wanted to bond with a broader audience, focusing on the younger, mobile-first generation.
The brand strategy conveys that, whatever the preferred look and personality of their customers, Juvederm’s products and services can always help them to look beautiful and represents their True Self.
Sylvie Meis appears in the new campaign as many personalities at once. Thanks to her mobile, she gets closer to representing her True and different Selves in visually stunning, thumb-stopping ways. Each time, her great-looking lips are central to expressing her incredible changes.
The campaign launched with the top funnel Acquire phase, and continued with the Bond and Convert phases, as well as a parallel content campaign.
Category: Beauty | Brand: Juvederm | Market: Germany | Platform: Instagram, YouTube | Reach: 13 000 000 | Impressions: 89 000 000 | Frequency: 11 | CPM: €4
