Coke connects with the slice-of-life sentiment.

Part of the worldwide Coke campaign 'Life tastes good', this commercial is about real emotions: a teenager stays home to keep an eye on his younger brother. He reluctantly plays checkers with the kid, but while grabbing a Coke, he sees in the reflection that the kid is frustrated by losing. The big brother lets him win in a sudden coming-of-age gesture. Young people liked it, not only in Poland but also in Germany, Denmark, Croatia and other countries where it was adapted. This commercial answered the global brief and guidelines, but the script and execution were local.

The worldwide campaign "Life tastes good" gains Polish insight

Coke connects with the slice-of-life sentiment.

Part of the worldwide Coke campaign 'Life tastes good', this commercial is about real emotions: a teenager stays home to keep an eye on his younger brother. He reluctantly plays checkers with the kid, but while grabbing a Coke, he sees in the reflection that the kid is frustrated by losing. The big brother lets him win in a sudden coming-of-age gesture. Young people liked it, not only in Poland but also in Germany, Denmark, Croatia and other countries where it was adapted. This commercial answered the global brief and guidelines, but the script and execution were local.