International campaign not to forget Chernobyl.

The campaign features people who look and act perfectly normal, but who are victims of post-Chernobyl diseases, such as thyroid cancer. For the world, Chernobyl has increasingly become a mass media phenomenon, but for the young generation in Ukraine, it remains an ongoing health threat. This campaign gained new context after Russian aggression in Ukraine and its nuclear blackmail. The headline reads, "Don't leave them alone with Chernobyl."

This campaign was commissioned by International Red Cross to raise awareness. The series also received awards in creative competitions, including Cannes Lions country diploma.

Red Cross helps heal post-nuclear trauma

International campaign not to forget Chernobyl.

The campaign features people who look and act perfectly normal, but who are victims of post-Chernobyl diseases, such as thyroid cancer. For the world, Chernobyl has increasingly become a mass media phenomenon, but for the young generation in Ukraine, it remains an ongoing health threat. This campaign gained new context after Russian aggression in Ukraine and its nuclear blackmail. The headline reads, "Don't leave them alone with Chernobyl."

This campaign was commissioned by International Red Cross to raise awareness. The series also received awards in creative competitions, including Cannes Lions country diploma.