Vizir with Lenor variant launch campaign.

The task was to promote Vizir washing powder with extra Lenor softener added, designed to get rid any roughness of clothes after washing. The campaign idea portrays the brand as a ghostbuster – the monsters it defeats are rough clothes, which form unbelievable shapes if softener is not added. Executed in collaboration with photographer duo Magda Wuenshe and Agnieszka Samsel. No CGI was involved, with the monsters prepared by puppeteers from Warsaw's Teatr Wielki.

Vizir with Lenor variant launch campaign.

The task was to promote Vizir washing powder with extra Lenor softener added, designed to get rid any roughness of clothes after washing. The campaign idea portrays the brand as a ghostbuster – the monsters it defeats are rough clothes, which form unbelievable shapes if softener is not added. Executed in collaboration with photographer duo Magda Wuenshe and Agnieszka Samsel. No CGI was involved, with the monsters prepared by puppeteers from Warsaw's Teatr Wielki.