Female only Nurofen tackles Men and gender identity controversy.

Nurofen Menstrual is a pain relief for women, but the campaign is called "Men". It targeted female students using Outdoor, Direct and the most powerful earned media factor  – humour. It was used around campuses to create some laughs and become a meme. Awards: Grand Prix at the Golden Drum Festival, Epica and Luerzer's Archive Publication.

Mem on Men 

Female only Nurofen tackles Men and gender identity controversy.

Nurofen Menstrual is a pain relief for women, but the campaign is called "Men". It targeted female students using Outdoor, Direct and the most powerful earned media factor  – humour. It was used around campuses to create some laughs and become a meme. Awards: Grand Prix at the Golden Drum Festival, Epica and Luerzer's Archive Publication.